What is Link Building?
Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Make no mistake: Black hat SEO techniques can still work. But they’re not nearly as effective as they used to be. And the results are extremely short lived.
Creative Link Building Strategies
Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
White hat link building strategies focus on producing high-quality as well as relevant links to the website. Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term developments but also good to the overall online environment.
How do we work?
People won't link to your content unless they see it. At the same time, you need the right people in front of your content. This is where social media, content marketing, and brand awareness comes into the link building realm. Getting people to see and know your content & brand is a massively important strategy to build links. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased linkability.